|Do you know how well your competitors are doing and what services they are offering? Are you aware of their strengths and weaknesses? Do you have a clear vision of what they do best so you can differentiate yourself from all the other contractors in the market?
Unless you can answer a resounding yes to these questions, your business can benefit substantially from an assessment of your key competition. A competitive analysis will give insights into your competitors to see who is a threat now and who could be in the future.
It will also help you better understand how to successfully position your brand, products and company in the marketplace.